Bosch-Siemens, LVMH go head to head in 7yr euros

By Jon Hay
06 Nov 2013

BSH Bosch und Siemens Hausgeräte, the German household appliances group, made its long-awaited debut in the euro bond market today – but as luck would have it, coincided with another deal in an identical format by another single-A rated issuer, LVMH.

It was an interesting face-off, since both deals had a lot going for them. BSH, a 50-50 joint venture between Bosch and Siemens, is a major European industrial company with household name appeal and an A rating from Standard & Poor’s that had never issued in the currency ...

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