BNPP gets serious about fighting to be global IB on US battlefield
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BNPP gets serious about fighting to be global IB on US battlefield

Advertising for the French bank, BNP Paribas, is seen in New York on Saturday, November 7 2015. (© Richard B. Levine)

The US will be critical to BNP Paribas's aim to become Europe's best global investment bank. So far, signs are good, but there is a hill to climb

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