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EquityEquity IPOs

Saga sets stall as consumer firm for jumbo IPO

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Saga, the UK firm serving the over-50s, launched one of the largest IPOs of the year this week in a deal which could value the firm at around £3bn. It is positioning itself steadfastly as a consumer services firm, even though it is also big in insurance — a sector unpopular with investors after recent troubles.

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