Juve banks on its history to rationalise its future
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Corporate Bonds

Juve banks on its history to rationalise its future

Cristiano Ronaldo at Juventus

Record breaking Italian football club Juventus made its debut in the corporate bond market on Wednesday. It used the Agnelli family’s involvement in the ownership and running of the club for nearly a century to market the bond, but Italian football clubs do not have a great financial track record, writes Nigel Owen.

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