Goldman, DB fee winners in $17bn Apple tour-de-force
If the hallmark style of Apple’s products is effortless cool, it cultivated the same image in the bond market this week with a $17bn issue that calmly broke the record for the world’s biggest corporate deal, achieving a monumental book of $52bn in just three hours.
More than 740 investors, including big players in Europe and Asia, put in around 2,000 orders. The biggest buyer wanted $1.56bn.
The deal wowed almost all observers in the bond market, convincing even investors with qualms about Apples credit in the long term to buy into the shorter notes.
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